Anderson Partners is always searching for new opportunities for our clients by reviewing the healthcare and medical marketing landscape to develop new and effective ways to reach consumers. Here's what's working for our clients.
For a younger target audience, this campaign for family birth services utilized several non-traditional advertising channels which included a Facebook photo contest that allowed families to share pictures of their newborns. MORE
To promote involvement in the 2013 Susan G. Komen Race For The Cure and breast cancer prevention during the month of October, this campaign engaged with social media followers through a variety of messages which included stories from their own patients. MORE
Do you foresee Twitter becoming a necessity for healthcare marketers to successfully market their products?
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