Best Practices

Engaging Your Internal Audience in Marketing Efforts

The Challenge:

To prepare for the projected medical and nursing staff shortage with effective recruiting and retention efforts.

The Best Practice:

Engage your internal audience in marketing efforts.
Efforts to recruit new providers and staff can be more expensive and challenging than investing in the employees currently within your company. Focusing on retention in your existing marketing materials and campaigns can help engage your internal audience, and even encourage recruitment by word-of-mouth.

Our Recommendation in Action:

When Anderson Partners helped Methodist Health System (MHS) create a new branding campaign, “The meaning of care,” MHS physicians, nurses and staff were interviewed for background and content then featured prominently in television, print and other campaign materials. “The meaning of care” campaign succeeded in creating an identifiable brand position for Methodist Health System, as well as creating a brand culture that physicians, nurses and staff were able to embrace.

Our Approach to Best Practices:

Anderson Partners routinely highlights the opportunities for our clients by researching, developing and analyzing best practices. Each year, we review healthcare and medical marketing communications industry-wide—trade pubs, online activity, national trends, trade shows, published and syndicated research reports, and more.